SAKEWOW – Bringing Akita’s Sake to the World
Brand Identity

Client:
SAKEWOW
−
2025.Dec.

Branding and Business Card Design for a Student-Led Sake Project

We designed the logo and business cards for a project launched by students at Akita International University(AIU).

Named “SAKE WOW,” the initiative aims to share Akita’s sake with the world and revitalize the local community. The logo reimagines the Sugidama (a traditional sake brewing symbol) as a dotted circle, symbolizing a gathering crowd.

Featuring traditional Japanese colors—ultramarine and mandarin orange—the identity blends modern and heritage elements. Its clean, minimalist form perfectly captures the fresh, energetic spirit of the two student founders.