Matsumoto Dental Clinic
Brand Identity

Matsumoto Dental Clinic

Jul. 2011

Branding of a paediatric dentistry which opened in 2011 in Nerima Ward, Tokyo. Sense of trust and loveliness were expressed by making the logo simple and clear, and by giving the logotype a horizontal and vertical proportion that is close to a square, whilst giving it a solid structure. As the clinic specialises in paediatric dentistry, the designs were created to impart warmth and the gentleness of the dentists, in sympathy with the playful interior design and world-view of the clinic.

Products: logo, logotype (Japanese and English), signboard, pamphlet, registration card, business cards.